How effective is email marketing?
Email marketing stands out as an exceptionally effective marketing channel due to its direct and personalized nature. It lets you reach a large number of people right in their inboxes and it’s more affordable than many other marketing methods. On top, you can tailor your emails to fit your audience’s interests, boosting their engagement. Also, it’s easy to track how well your emails are doing in terms of opens, clicks, and actual conversion, helping you make smarter marketing decisions. And most importantly, it keeps your customers thinking about your brand through regular contacts.
How to start with email marketing?
Firstly, you need to choose an email marketing platform that suits your needs, taking into account factors such as ease of use, features, and pricing. SiteGround Email Marketing tool is one of the easiest ways to get started thanks to the simplicity of the interface, smart AI integrations to save you work and time, and no learning curve. Kick-off with a 30-day trial, accommodating up to 500 contacts for free.
If you do not have contacts or leads to which you can send emails, you should consider building an email list next. This can be easily achieved by using sign-up forms on your website, during purchases, or at events. Tools like SiteGround Email Marketing will give you a plugin that automatically creates such signup forms for your WordPress site so you can start collecting leads and build your subscribers list.
What email marketing tools do?
Email Marketing platforms offer tools, which help you create and send email campaigns, manage subscribers, and effectively promote your brand and engage with customers and leads. They usually provide options for designing visually appealing emails, segmenting subscribers based on specific criteria, analyzing performance indicators such as open rates and conversions. Additionally, email marketing platforms ensure compliance with email regulations by offering features to manage consent and handle unsubscribe requests, which helps in adhering to laws like GDPR.
How to use SiteGround for email marketing?
The SiteGround Email Marketing tool is one of the easiest and most user-friendly tools on the market for email campaign management. It can be used effectively by beginners in the email marketing fields, as well as advanced users that wish to save time and avoid complexities. The tool comes with a no-code email builder, responsive designs, and an AI Writing Assistant and AI-generated image gallery for creating compelling content. The tool also offers built-in analytics to monitor campaign performance and out-of-the-box compliance with mail regulations. You can start with a 30-day free trial, managing up to 500 contacts. This trial period is an excellent opportunity to test the tool's capabilities and see how it fits your business goals.
How to build my email list?
You can leverage our Email Marketing plugin for WordPress to build your email list with SiteGround Email Marketing. This plugin allows you to create custom sign-up forms and integrate them into your web pages, enabling visitors to subscribe to your marketing campaigns easily. When visitors submit their contact details through these forms, the plugin automatically adds them to your Contacts list in the SiteGround Email Marketing tool. For detailed steps on installing and connecting the plugin and creating and managing sign-up forms, refer to our knowledge base.