Agencies don’t lose sleep because of strategy. They lose sleep because of instability.

Mathijn and Jeroen, co-founders of marketing agency Creators Connect, know this firsthand. They experienced what many agencies recognize: new provider, new dashboard, same recurring issues. Not dramatic failures; just a constant low hum of things that shouldn’t need fixing.

As the agency grew (in clients, team members, and responsibility) that approach no longer fit. The standard shifted from “good enough” to “structurally reliable.”

Eventually, after enough testing and enough letdowns, they moved everything to SiteGround.

The testing phase that wouldn’t end

The move to SiteGround wasn’t a single decision. It happened in stages.

Jeroen signed up for his first SiteGround package in late 2016, after comparing providers and prioritizing European data centers. The service worked, but trust takes time. He kept other options running, still hedging his bets.

His business partner Mathijn was running his own parallel testing cycle, bouncing between providers until he made the switch to SiteGround around 2020.

By 2021–2022, both had seen enough. Everything migrated to SiteGround.

What changed

Five things changed, and each one removed a different source of friction.

Hosting finally stayed in the background

“With other hosting providers, every time there’s another thing that’s broken, you get the headache again. I haven’t had that since working with SiteGround. For me it’s like a no-brainer.”

The infrastructure did what infrastructure should do: it worked, then faded into the background.

A dashboard anyone on the team could use

Creators Connect runs on a network of freelance specialists: photographers, designers, marketers, developers, each with different technical backgrounds. After years of control panels where every small task felt like a detour, SiteGround’s Site Tools were immediately different.

“SiteGround’s Site Tools user interface is so easy to use yet comprehensive that I can easily do anything. It feels more like just a really easy to scan dashboard.”

Streamlined client website migrations

Before, transferring over a client’s website meant figuring it out as you went: a different process every time, with different results, depending on the host. Taking on a new client now follows a repeatable process: assess, migrate automatically with the SiteGround WordPress Migrator, validate, launch. No data loss, no hassle, no variables, the same way every time.

Support that showed up when things went wrong

Despite all of the above, mistakes still happen. And when they do, usually it happens at scale: misconfigured settings, unexpected update breaks. What matters is whether support helps anyway.

“Even if there’s trouble which is caused by us, you guys are still really helpful. There hasn’t been any moment that we haven’t been helped.”

When some hosting plans hit their limits while others had room to spare, SiteGround’s team helped redistribute sites across plans — not to fix a crisis, but to prevent one.

Scaling without multiplying complexity

Since 2016, Creators Connect grew 10x in revenue. The team expanded from one freelancer to 25 people. The portfolio grew to 150 managed websites.

That kind of growth usually means more operational risk. Instead, with SiteGround, hosting got simpler.

For new projects under full agency control, the hosting decision is straightforward. SiteGround is the default environment.

Not because alternatives don’t exist, but because consistency reduces operational noise.

The pattern every agency eventually sees

The co-founders keep watching the same story unfold with new clients: businesses trying to save money on hosting, then paying for it elsewhere.

“We have so many clients that move to us and they all use small hosting parties. There’s always trouble, there’s always something that is changing which makes their website go offline.”

Backups not running when disaster struck. Support that vanished when problems hit. One client had to rebuild their entire site from scratch after a provider error wiped everything.

Every hour troubleshooting hosting is an hour you can’t bill. Every site that goes down hurts your reputation, not the provider’s.

After a decade and 150+ sites with SiteGround, the hosting shuffle ended, because the problems did.

Ready for hosting decisions to become no-brainers? Join the agencies who’ve made SiteGround their last hosting switch. Not because they can’t leave, but because they don’t want to.

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