It all started with a passion for the web. Eleven years ago, when Marcos Ramajo founded Frikitek, he was simply “a geek” with technical skills and a drive to build better websites. Fast-forward to today, and the agency has blossomed into a team of 16 professionals. Fernan Díez, the current CTO and a key technical lead, joined the team a few years later to help scale the operation, managing over 400 WordPress sites for clients across Spain and beyond.

Throughout their growth journey, one challenge remained constant: delivering optimal website performance. However, as their client base grew, so did the complexity of their infrastructure and the pressure to keep every site fast, secure, and online.

That’s when Frikitek had a game-changing realization: the foundation is more important than the finishing touches. No matter how much you optimize WordPress, you can’t overcome the drawbacks of unreliable hosting.

The Breaking Point

For years, Frikitek hopped between hosting providers, trying to find the right balance of performance, security, and support. Along the way, they gathered plenty of “battle scars” – servers that couldn’t isolate problems between sites, backups that failed when needed most, and the never-ending struggle against ever-evolving cyber threats.

Fernan’s extensive 10-year technical hosting background gave him the expertise to address the complex challenges that many agency owners might overlook: infrastructure issues aren’t always visible until they become critical.

That was the tipping point. Frikitek realised that without strong isolation, flexible resources, and guaranteed support, even their best efforts wouldn’t be enough. Hosting couldn’t be the weak link anymore.

The SiteGround Solution

Frikitek’s search for a better foundation led them to SiteGround’s cloud hosting service. 

The agency standardized on a cloud server configuration that perfectly balanced performance and value:

• 4 CPU cores
• 8GB RAM
• 40-100GB SSD storage (depending on the client group and project size)

Frikitek ultimately chose SiteGround after evaluating providers based on five key needs:

1. Superior security infrastructure
2. Cloud scalability with true resource isolation
3. Time-saving tools like staging and automation capabilities
4. Responsive, native-language support (in Spanish)
5. Reliability and uptime guarantees

This setup, replicated across multiple cloud instances to isolate different client groups, gave Frikitek something they’d never had before: true scalability without migration headaches.

Key Results

The impact of switching to SiteGround quickly became measurable:

1. Migration Efficiency That Changes Everything

Previously, migrating clients’ websites the traditional way took Frikitek’s team over an hour per site, totaling 200-250 hours annually. With our SiteGround Migrator Plugin, this time was slashed to just 5-6 minutes per site, saving Frikitek over 200 hours each year.

For a team of 16 managing hundreds of sites, reclaiming 200+ hours annually translates directly to improved client service and business growth.

2. Security That Sleeps Never

Cybersecurity threats with hackers developing increasingly sophisticated bots and discovering new attack surfaces. For Frikitek, this meant security could never be an afterthought.

To protect the 400+ websites they manage, Frikitek has built a layered defense strategy inspired by industrial maintenance models. They group their efforts into four types of ongoing care:

• Preventive: Regular updates of WordPress core, plugins, and themes
• Corrective: Fast restoration using automated backups when incidents occur
• Predictive: Monitoring usage stats, traffic patterns, and IP access logs to detect threats early
• Proactive: Pentesting and ongoing improvements in infrastructure to avoid future vulnerabilities

SiteGround’s integrated security features and tools – malware scanning, vulnerability monitoring, and automated backups – have become central to Frikitek’s defense strategy. The team now maintains three dedicated monitoring systems:

• Uptime monitor
• Security monitor
• Site reputation monitor

This multilayered approach has transformed how they handle security incidents.

3. Staging Environment

The one-click staging system allows Frikitek to test updates, new features, and compatibility issues before pushing changes to production:

4. White Label Client Access

Frikitek rarely grants clients direct access to hosting panels, they prefer to act as the expert layer. However, for clients who require it, SiteGround’s white-label functionality enables Frikitek to provide a branded experience:

Operational Excellence, One Update at a Time

Perhaps the most remarkable part of Frikitek’s story isn’t just about technology – it’s about people. The agency has built a culture where everyone, regardless of role, contributes to website maintenance and security.

To make this scalable, Frikitek developed an “opportunity update” approach: whenever team members make minor website changes, whether it’s uploading an image, publishing a blog post, or making a small tweak, they also take a few minutes to update the WordPress core, plugin, and themes.

This mindset, combined with SiteGround’s stability and tools, has helped Frikitek:

• Update hundreds of websites weekly without dedicated maintenance time
• Add only 5-10 minutes to each site intervention
• Significantly reduce security vulnerabilities from outdated components
• Distribute knowledge across the agency, not just silo it with developers

The result? Better performance, fewer security vulnerabilities, and a team where knowledge flows “transversally” rather than being siloed with technical specialists.

Partners in Growth

Frikitek’s partnership with SiteGround remains central to their growth strategy. The agency continues to refine its processes, leveraging SiteGround’s tools to automate routine tasks and deliver consistent quality at scale.

For the “geek” who now leads a thriving digital agency, the journey has truly come full circle. What started with a passion for the web, and through partnership with SiteGround, has transformed Frikitek into a business that delivers on that passion for hundreds of clients every day.