When your website is your business, downtime isn’t an inconvenience. It’s lost revenue, lost trust, and lost visibility in search. Whether you’re running an online store, a service business, or a content-driven site, your audience expects it to just work.

MarketingDirecto.com’s CEO & Founder Javier Piedrahita knows that pressure better than most. As one of the longest-running marketing and advertising news portals in the Spanish-speaking world, they’ve been publishing daily since 1999: a quarter century of content that professionals still search for, reference, and share.

But keeping a site like that online: fast, stable, and accessible, turned out to be harder than it should have been.

The problems that kept piling up

Before SiteGround, MarketingDirecto.com was dealing with constant downtime, growing technical concerns, and a hosting provider that couldn’t keep up.

Constant downtime with no explanation

Imagine it’s Friday evening, you’re trying to step away from work, and a thought creeps in: is the site still up? For MarketingDirecto.com, that wasn’t occasional paranoia. It was a pattern.

“I remember the stability issues. It scared me a lot. The weekend would arrive, and I’d wonder: what’s happening with the website? Why is the site down? What’s going on?”

But the outages were only part of it. On top of that, they were dealing with:

• CMS issues with no clear fix
• Security concerns with no dedicated team to handle them
• A hosting provider with no real answers

“All of this gave us worries and headaches. When you suffer from the downtime, you suffer in Google, you suffer in positioning, long faces all around.”

When your site depends on Google traffic, that last part hits hard. When your site goes down, you don’t just lose visitors right then. You can also slip in search results, and climbing back up takes a lot longer than going down.

A site that outgrew its hosting

The more content you publish, the heavier your site gets. Blog posts, images, landing pages, product listings: it all adds up. And at some point, the hosting that worked fine with 50 pages starts buckling under 500. Or 5,000.

MarketingDirecto.com has 25 years of daily content in their archive: thousands of articles and images that readers still access every day. Their previous hosting simply couldn’t keep up with that volume.

No technical backup when things broke

And through all of this, MarketingDirecto.com didn’t have a dedicated technical team to lean on. Most small and mid-sized businesses don’t. You’re relying on your hosting provider to catch problems, explain what went wrong, and fix things quickly.

When that provider can’t deliver, when you’re left guessing why your site went down and when it might happen again, you spend time on server issues instead of the work that actually moves things forward.

“There wasn’t a technical service team on top of things. Security was always a concern and that’s something we’d dealt with at some point.”

What changed with SiteGround

MarketingDirecto.com moved to SiteGround in 2017, and just like that, the “weekend anxiety” was gone.

“Since 2017 we’ve been working with you, and I’m very happy because I know this is what gives us peace of mind. We don’t want downtime, we don’t want interruptions, we don’t want problems. And with you, this has been working very well.”

For MarketingDirecto.com, it came down to three things: 

1. A site that finally stayed fast and stable
2. Support they could actually reach
3. Infrastructure that scaled with them instead of holding them back

Speed and stability that hold up under pressure

The site just stayed up. No more unexplained crashes. The 25-year archive of content loaded quickly and consistently, even as the team kept publishing new articles daily.

For a site carrying that much content, performance isn’t just about visitor experience; it’s about protecting the search visibility they’d spent decades building. 

Stable hosting meant stable rankings.

Support that actually picks up the phone

But speed and uptime only tell part of the story. What stands out for MarketingDirecto.com is the ability to talk to real people who understand their setup and to report something the moment it looks off, without waiting in a ticket queue.

Their developer, Luis, works directly with SiteGround’s team when the site needs to scale: adding server capacity, expanding resources, adjusting configurations. And that process has always been straightforward.

Scaling without the headaches

As MarketingDirecto.com’s needs grew, SiteGround’s infrastructure grew with them. No drawn-out migrations. No “you’ve outgrown your plan, good luck” moments. Just a team that already understood the site’s architecture and could expand capacity when needed.

What eight years with SiteGround looks like

Nobody switches hosting providers for fun. You switch because something broke, because support couldn’t help, or because you’ve outgrown what they can offer. MarketingDirecto.com went through all of that before landing with SiteGround and haven’t had a reason to look elsewhere since.

“That’s what brands want: stable, long, trusting relationships. And that’s what I have with SiteGround.”

A hosting team that already knows your site inside out makes a difference. No re-explaining your setup every time you need something. No starting from scratch. Just people who get it and can act on it.

Pick a hosting provider you’ll actually want to stick with

When asked what advice he’d give to other companies choosing a hosting provider, Javier kept it practical:

“Look around. Read reviews, check forums. Look at which clients they work with: ‘Oh look, they work with brands that I even know.’ That’s extremely important. That’s what I’ve done myself.”

Solid advice. The clients a hosting provider serves tell you a lot about whether they can handle what you need, especially if your site carries years of content, faces real security threats, and can’t afford to go dark on a Friday night.

Running a growing business or any project that people depend on? Your hosting should be the thing you think about least. That’s what MarketingDirecto.com found with SiteGround, and it’s why they’re still with the same hosting eight years later.

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