If you’re running a service business and managing client websites across multiple projects, your choice of hosting partner becomes crucial, as it can make or break your process. Different dashboards for every task. Inconsistent site speed. Slow support responses. Every client update takes twice as long as it should.

That’s where Max Narelik found himself in 2019 with TheAD, his digital marketing agency in Sydney. Then he switched to SiteGround—and stopped fighting his hosting setup.

The small team doing everything

Max has spent more than 20 years in digital advertising and marketing. His agency serves businesses across Australia: from bakeries to major construction companies and everyone in between. Companies that need marketing expertise but can’t justify a full-time department.

“We’re going to provide on-demand marketing services for the companies who do not have a budget or ability to have the full marketing department within their company,” 

Sound familiar? If you’re running a similar operation, you know the drill. TheAD handles everything in-house with a small team. 

1. It starts with positioning and branding—logo design and brand identity. 
2. Then websites and social media creatives. Traditional advertising like cinema, radio, billboards, and bus stops. Photo and video production—all done in-house. 
3. Then the active stage: SEO and Google Ads. YouTube ads, social media management, ongoing technical support.

“We’ve got everything under one roof. We can deliver relatively seamlessly, consistent with the idea from brand identity to the idea of creative, idea of advertising, to delivery to photography, videography, then to manage the actual campaign itself.”

The tricky part: every client is different.

“You have to research the competitors, you have to research the target audience, you have to research the point of difference. None of them is the same as the other.”

With this many moving parts across different industries, you need tools that save time, not waste it.

The switch to SiteGround

Max had tried other hosting services before. The problem? When you’re running SEO campaigns for clients, slow site speed kills your results. And logging into different dashboards just to update client sites adds up fast.

In 2019, Max needed three specific things: 

1. Managing multiple sites from one place 
2. Speed that actually helps rankings 
3. Pricing that makes sense for an agency

 And SiteGround delivered them.

“With SiteGround, it was easy to manage the multiple sites, speed, and the price as well,” Max recalls. “It was way easier to manage our client sites, to be honest.”

The migration? Simple.

“For us, it’s super easy, and it’s getting easier”

The features that matter

When you’re choosing hosting for client work, some features sound good on paper but don’t move the needle. Here’s what actually makes a difference day-to-day.

Speed that affects rankings

When you’re optimizing client sites, you’re probably targeting similar benchmarks.

“We’re doing SEO, so site speed is important for us.”

If you’re running SEO campaigns, you know this matters. That’s often the difference between ranking on page one versus page two for clients.

Usability that saves time

“The ease of use is crucial, because there’s a lot of requests. We have to go and change a lot of things. Usability is important.”

When clients need quick updates—and they always do—you need a system that doesn’t fight you. TheAD uses managed hosting for WordPress on SiteGround as their standard. No complicated builders, just a clean, fast system.

When something does go wrong?

“SiteGround support is quite good. We got a nice confident reply within a timely manner. That’s all we need.”

The real reason agencies stick with SiteGround

You’ve probably been there: a client calls with a site issue, and you’re scrambling through unfamiliar documentation or waiting on support.

After six years with SiteGround for WordPress sites, Max has eliminated that problem.

“SiteGround is the way to go. This is the only place for you to use as a hosting,” 

Deep platform knowledge means faster fixes. When clients have issues, his team already knows the solution—no hunting through forums or waiting on callbacks.

“We’re super familiar with SiteGround’s system. And if customers have an issue, they’re going to come back to us. When the customer comes back to us, we know how to suggest to them what to do.”

The math is simple: faster troubleshooting means lower client costs and more time for billable work. Platform familiarity isn’t just convenient—it’s profitable.

Growing through good work

Max’s hosting choice wasn’t just about technical features—it supports his entire business philosophy. If you’ve ever felt pressure to lock clients into long-term contracts, his approach might resonate with you.

Here’s his philosophy: no lock-in contracts. No hard selling. Just build great websites that do the talking for you. When potential clients land on a site, they should get their questions answered and start building trust before they ever pick up the phone.

Sound idealistic? Maybe. But it works—especially in a tight-knit market like Sydney where your reputation travels fast. Do good work, and people remember. Mess up, and they remember that too.

Most of Max’s new business comes through referrals and word-of-mouth. The SEO work delivers steady growth across different client industries. Some grow faster than others, but the trajectory stays consistent.

When your business model depends on your work speaking for itself, your hosting can’t be the thing that lets clients down.

Less time on hosting, more time on clients with SiteGround

When you can hit 90%+ speed scores, manage all your client sites from one place, and get support that responds when you need it—you spend less time troubleshooting and more time on billable work.If your current hosting creates more problems than it solves, you’re not alone. Agencies managing multiple client sites need hosting that scales without adding complexity.

Managed WordPress Hosting

Get automated setup, migration and updates, multi-level security for extra peace of mind, and best-in-class 24/7 expert support. Sites run 85% faster on average after moving to SiteGround.

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