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How to add System Users

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Last update: Mar 06, 2026 2 min read

Managing an ecommerce store could be an overwhelming task for a single person, especially when your business is growing and requires constant attention. Having someone to help you can increase your store’s productivity and optimize its performance on all boards.

Тhe SiteGround Ecommerce Scale plan allows you to add System Users with different roles, aiding you in various specialized areas of your store’s operations. Read this guide to learn how to invite users and manage their access.

IMPORTANT! The System Users feature is available for sites on the Ecommerce Scale plan. You can add up to 15 System Users to a single site.

What are the System Users roles

There are three System Users roles that grant different permissions to your Ecommerce Site Admin:

  • Store Manager — Store Manager users have access to the Store Manager and Analytics sections in Site Admin. They can edit or manage orders, brands, categories, customer reviews, attributes, and discounts, and view statistics.
  • Analytics Manager — This role is suitable for sales and SEO managers. It grants access to the Analytics and Marketing sections in Site Admin. Such users can analyze your sales and traffic statistics, manage Google Tag Manager, or edit the Product Feed file and the Sitemap.
  • Designer — Designers are responsible for your store’s appearance. They can change the template and access Website Builder, where they can edit pages, files, styles, and navigation menus.

How to add System Users

To add system users to your store, follow these steps:

  1. Navigate to Site Admin > System Users.

    NOTE! The website owner and collaborators are listed as system users by default. These roles cannot be edited or deleted from the System Users section.

  2. Click on the Add New User button.
    Site Admin of an Ecommerce store displaying the System Users section
  3. Fill in the First Name, Last Name, and Email fields.
  4. Select the System User role.

    NOTE! You can assign multiple roles to a user. It is mandatory to select at least one role.

  5. Press the Invite User button.
    A System User page where you fill in the user details and send invitation through the Invite User button

The user will receive an email invitation on their email address. Once the email is confirmed, the user status will change from Pending Activation to Active.

How to edit a System User role

You can edit your existing system users to modify their details. To do this, navigate to Site Admin > System Users, press the corresponding Actions menu of the user, and select Edit.

System Users section in Ecommerce displaying the Edit button from the Actions menu for a single user

You can modify the following details:

  • First Name
  • Last Name
  • Role

IMPORTANT! You can’t change a system user’s email address.

To confirm the change, press the Save button. Optionally, if the user hasn’t received their invitation, you can resend it by pressing Resend Invitation.

System User page where you can edit the details and save the changes or resend the invitation

How to delete a System User

At some point, your partnership with a user might end. In this case, you can revoke the access by deleting this System User.

To do that, navigate to Site Admin > System Users, press the Actions menu of the selected user, and click Delete.

System Users section displaying the Delete button from the Actions menu for a single user

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