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How to Customize the Look of My Single Product Page

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Last update: Mar 11, 2026 • 1 min read

IMPORTANT! We currently have two builder versions: one for sites created before March 4, 2026, and another for sites created after this date. Sites still using the older builder will be automatically migrated to the newer version soon. If your site hasn’t been migrated yet, please refer to the Classic Builder section below.

To customize the Single Product page of your SiteGround Ecommerce website:

Click on Website Builder in your website’s Site Admin.
Click the Edit Website button in the upper-right corner.
Click on the Pages tab in the left menu toolbar.
Select Single Product from the Store Templates section.
Click the Edit Single Product button.
Customize the page’s features using the General tab in the Edit Single Product Page window:

Layout – you can display product images in a single column, a carousel, or a mosaic.
Show Similar Products – switch this on if you wish to show products from the same category.
Show Wishlist – shows a button that allows customers to add the product to their wishlist
Show Low Stock Labels – here you can decide if you wish to display if a product is low stock.
Show Available Quantity – this shows how much of that product you have in stock.
Button Text – in this field, you can specify the exact text that shows on the Add to Cart button.

Customize the product page’s Background Color, Label Color, and Button Color from the Design tab in the Edit Single Product Page window.
Click Update in the upper right corner.

You’re all set!