How to enable double opt-in in SiteGround Email Marketing
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Double opt-in is a widespread method used in email marketing that greatly improves the quality of your subscriber list and reduces the chance of your campaigns being flagged as spam.
As a fully-fledged service, SiteGround Email Marketing also features double opt-in. Read this guide to learn what double opt-in is and how to employ it.
Benefits of double opt-in
The double opt-in feature can be quite beneficial to your marketing operations and bring several advantages:
- Compliance with regulations – Helps in complying with email marketing regulations like CAN-SPAM Act, which require explicit consent from recipients.
- Improved email list quality – Ensures that the email addresses collected are valid and that the individuals are genuinely interested in what you offer.
- Reduced spam complaints – Decreases the likelihood of emails being marked as spam since recipients have actively confirmed their interest.
How to enable double opt-in in SiteGround Email Marketing
In SiteGround Email Marketing, you can enable double opt-in for a chosen group of contacts. From this moment on, each new subscriber added to the group via a sign-up form will receive a double opt-in email to confirm their subscription. You can configure double opt-in for existing and new groups. Below are the steps for activating the feature in both cases.
How to enable double opt-in for a new group
- Log into your Client Area > Services > Email Marketing.
- Click on the Manage button of the selected service.
- Navigate to Contacts > Groups.
- In the Create Group section, type the Name of the new group.
- Inside the Double opt-in menu select On.
- Click the Create button to confirm the new group.
How to enable double opt-in for existing groups
- Log into your Client Area > Services > Email Marketing.
- Click on the Manage button of the selected service.
- Open the Contacts > Groups section.
- To enable double opt-in for an existing group, press its Action (three dots) menu > Double opt-in.
How does double opt-in work
When contacts subscribe through a sign-up form on your WordPress site and double opt-in is enabled, their details will be added to your Contact list with Unconfirmed status. This status can’t be changed manually by you and will remain until the new users confirm their subscriptions.
The Unconfirmed status will be displayed in the contact’s single page view as well. It will come along with the warning “Subscription Pending.”
At the same time, the service itself will automatically send an email to the contact containing a confirmation link to the submitted address. To confirm their consent, they must click on the button Confirm Your Email or directly access the link provided below.
Once they click on the button or link, the new subscribers will be forwarded to a page, acknowledging that the subscription has been confirmed.
At this point, they will be moved to the Subscribed tab in the Contacts > Contact list section and begin receiving your campaigns.
