How to enable Product Feed
Product Feed is an extremely effective feature that allows you to utilize the power and outreach of social media to drive sales and attract new potential customers for your online store.
In this guide, you will learn how to enable Product Feed in SiteGround Ecommerce.
What is a product feed?
A product feed is an XML file containing structured data for all products on your Ecommerce website. It serves as a bridge between your store and social media, helping you convert social media users into potential clients.
Essentially, it is a digital catalog of your entire inventory that you can connect with social platforms like Facebook, Instagram, Google Shopping, and others, and display your offers on their ad sections.
The Product Feed file contains the following data for each product:
- Product ID — A unique identifier for each item
- Product title — The product’s unique name
- Description — What the product is and its key features
- Price — Current selling price
- Image URL — The link to the high-quality photo of the item
- Product URL — The product’s page address on your website
- Availability — Shows whether the product is in stock or sold out
How to enable Product Feed
SiteGround Ecommerce lets you build a product feed automatically with a few clicks that you can easily connect with the most popular ad platforms. Here are the steps:
- Open Site Admin > Marketing, and navigate to the Advertising section.
- Click the Enable Feed button to generate the product feed XML file.
- The system will generate a product feed XML file and its URL address. Copy the URL and provide it to your preferred ad platform.
For detailed instructions on how to connect to some of the most popular platforms, read the guides below:
How to regenerate the Product Feed
In case you’ve made recent changes to your product inventory, and you wish to reflect them in your product feed file immediately, click the Regenerate button in the Product Feed section.
How to disable the Product Feed
If you wish to stop sharing your product feed, you can deactivate it by navigating to the Product Feed section and clicking the Disable button.
Product Feed benefits
The product feed feature brings several benefits to your store:
- Multi-channel consistency — A product feed allows you to maintain a “Single Source of Truth.” You can disseminate your product data across dozens of platforms simultaneously while ensuring the branding and details remain consistent.
- Dynamic remarketing — A product feed enables ad platforms like Meta and Google to use dynamic remarketing. It allows them to track which products visitors viewed on your website and automatically offer them the same items on their ad platforms.
- Scalability — Instead of having to manually post your products, you can use a single product feed file containing all product data to easily upload your entire inventory to different platforms.
- Improved personalization and ad targeting — By connecting your product feed to popular ad platforms, you take advantage of their advanced algorithms that track users’ habits and interests and display your products to the most relevant audience.
